AMI, a name synonymous with sophistication and Parisian flair, has become a global phenomenon in the fashion industry. Founded in 2011 by creative director Alexandre Mattiussi, the brand combines effortless style with a modern approach to menswear and womenswear. AMI, which translates to "friend" in French, encapsulates the ethos of the brand—creating clothing that is approachable, wearable, and deeply rooted in everyday life.

The Journey of AMI

Alexandre Mattiussi’s vision was clear from the start: to design clothes that reflect his own personality and experiences. Having worked for renowned fashion houses such as Dior, Givenchy, and Marc Jacobs, Mattiussi brought a wealth of expertise to his own label. AMI’s debut collection in 2011 introduced a fresh perspective on casual luxury, blending classic tailoring with contemporary touches. The iconic heart-shaped "A" logo quickly became a symbol of the brand's playful yet refined identity.

Over the years, AMI has expanded its offerings to include a wide range of products, from ready-to-wear collections to accessories and footwear. The brand’s success lies in its ability to balance timeless designs with innovative trends, making it a favorite among fashion enthusiasts and celebrities alike.

AMI’s Commitment to Quality and Sustainability

AMI is not just about style; it’s also about responsibility. The brand places a strong emphasis on quality craftsmanship and sustainable practices. Each piece is meticulously crafted to ensure longevity, reducing the need for fast fashion and promoting a more mindful approach to consumption. AMI’s dedication to sustainability is evident in its use of eco-friendly materials and ethical production methods, setting a benchmark for the fashion industry.

Explore AMI’s Product Range

From tailored blazers and cozy knitwear to statement accessories, AMI’s collections cater to diverse tastes and occasions. If you're curious about the brand’s latest offerings, check out this comprehensive product spreadsheet

Why AMI Stands Out